SPIT THAT!

Where will you be tommorow at 7pm, YUME for SPIT THAT! Yeah we know.
The members over at YUME Music shot us this video out of the UK, we figured we'd share it with you as well, make sure you continue to check them out www.yumemusic.blogspot.com

LIVE YUME ; BECOME TIMELESS

http://www.youtube.com/watch?v=DyJpWQi0sBM&eurl=http://www.planbmag.com/blogs/heads-shoulders-knees/&feature=player_embedded

FRSH PULP - LIVE!

We are waiting on the pics, but man can you say LIVE! This by far had to be one of the best emerging artist events in the history of emerging events. The YUME Members over at YUME Music along with IMG did their thing! Keep your eyes peeled on www.frshpulplive.com you'll see some great footage and pics coming soon. Unfortunately we forgot our camera like idiots but we'll be sure to send some e-mails out so we can get footage of the event for ya. We heard the new YUME ART Collective member from Puerto Rico tore it down on the live art tip!

If you missed this one you did your self a great dis-service. Look out for pics coming soon.

LIVE YUME ; BECOME TIMELESS

FRSH PULP

Our members over at YUME Music will be hosting an event today alongside the marketing moguls over at IMG. Make sure you don't miss it. FRSH MUSIC FOR FREE!!! www.frshpulplive.com

LIVE YUME ; BECOME TIMELESS

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HOW TO MAKE A DIFFERENCE IN YOUR COMMUNITY NOW!

Hey guys, if you've noticed our posts have gotten a little more cerebral, but it comes out of something grand and wonderful. This particular post looks to adress some comments that were held in our SPIT THAT! event this past Thursday (which happen every Thursday and in many ways is great food for the soul) which spoke to the ability for us (THE YUME community) to make a difference in today's world.

Here are some bullet points we took from the discussion to share with you:

  • Make tangible items that you can work on immediately
  • Lead by example or try your best to be the greatest example you can be
  • Do not feed into the system, make the system feed into you
  • Stop talking! DO SOMETHING!!
  • Believe in yourself and others will believe in you!!
  • BECOME A MENTOR (yumeuk@gmail.com)

It was a great discussion coupled with some great poetry, if you have never been to a WRITER'S BLOCK event or to the SPIT THAT! series, then you need to stop by it happens every Thursday.

LIVE YUME ; BECOME TIMELESS

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A WORD FROM THE NEW REGIME

So we got this e-mail from some of the YUME members who attended the Obama Inaugaration in a capacity some of us would kill to be in, but we are all one unit with unique skills, but a common goal. We figured we'd share it with you. It is quite inspiring, CHECK IT OUT.

LIVE YUME ; BECOME TIMELESS

"POST THIS TODAY!" (What a way to start off an e-mail huh?)

"Hey people, I know it has probably been crazy back home, but it is even crazier here. Pandimonium actualy. In the eve of this momentous time I figured I would write you guys an e-mail and have you post it online. We are quite the covert bunch but this is something people need to hear. Today I got the chance to shake a man's hand that will forever change the course of history. But as I reflected on this historical moment, I thought of a few things, YUME, how it began, what it has done so far, how much it has achieved in its short time in existence, how me and the other members got involved in it, blah blah blah.

Then I realized something, the word YUME means DREAM in Japanese, from the stories I have heard of the origins of how this word came to reperesent this movement, I now realize more than ever we truly have the power to change the current state of things for our generation and the one to follow. Now this might sound way too retrospective and like mindless cacauphony, but I promise it is not.

Since my emergence into "STREET WEAR" I have seen many things, I've gone to the parties, I've been in the offices, had the meetings. But truthfully I only felt a genuine love from a few. Now I know in business sincerity is scarce, but the culture of the streets has always been real, and in some cases a harsh reality for some.

We have companies sprouting every day and everyone says that the market is diluted. But lets look at the bigger picture. What is street wear? In my eyes I've always been a street wear head whether I wore an Obidient Sons shirt or a plain white t-shirt. The clothes do not define the movement or the man or woman leading the movement. Or does it? To the youth we work with at YUME it does. We see it all the time. Every kid is a gangsta, or they're all little Wayne or Kanye impersonators. The young ladies feel that their body is the key to a better life, and children at the age of 9 and 10 are having sex.

Of course we are not talking about upper middle class neighborhoods, or the upper crust of NYC. We're talking about the primary consumer of the "street wear culture." You call them the youth market, I call them the poor kids from the hood in cities like NYC. The swaggeristic blog posts and pictures of stupidity is only festering in the parts of the country where the youth are faced with a harsh reality, whether it be drugs, guns, poor education, no upward mobility, depression. I need not go on.

So what does that mean? Well clothing is the new crack, "the lifestyle brand" is the new heroin, and ladies and gentlemen CRACK IS BACK with a vengance. Too many irresponsible brands have decided to use their powers of influence to tell every kid "GO GET FLY" without really citing what else exists in the world. Now as a late 70s early 80s cat I know what it means to get fly, but the residual moral status quo existed from the prior years, The residual civil rights movement is an example of that, as it existed all through the 80s and birthed quie a few intellectually sound arguments in the shape of HIP HOP, GRAFFITI, etc.(which truly did not end until Obama won the nomination to run for President). Today there is no status quo.

YUME has and always will be a movement that pushes the limits, we are launching numerous projects that will allow our MUSIC, ART, and FASHION to do what we do best, re-route these efforts into supporting the community at large. And for all of you fools still peddling crack to the kids, OBAMA is not a fashion statement he is an inspiration, it is our job to PROGRESS A GENERATION of young lost minds. Make your money but do it responsibly, open up the other parts of your world so they can see how to become succesful, teach and re-educate their minds to understand its not all about getting fly. That clothing is one part of personal presentation.

Teach them that education is key (With the ever growing educational gap this is key),
Teach them the ills of marketing and advertising and how to maneuver around what theysee and hear so they can make better informed decisions.
Teach them not to buy into the "brand" unless they truly have a connection with the mantra or belief system
Teach them sometime you buy fly shit just to be fly, but really being fashionable is being succesful and true success is a gift that you must share by sharing your process with those that are lost or wavering
If you need help teaching we're good at this e-mail us yumeuk@gmail.com.

We all remember the days of collecting sneakers (I still do) and chasing women. But to actually sell the dream that being 40 years old, hitting the clubs every night and not being socially responsible for yourself or others is ok is a disgrace. Especially when you're doing it to kids who don't come from the same circumstances as most of the people creating these brands. Most of our meetings with the members are these conversations of progressing a generation through these tough times with MUSIC, ART, FASHION, AND COMMUNITY, with a strong emphasis on community. Though most of us come from the oppoiste side of the fence, we know the "target market" alot better than most. We hear about their woes, and their concerns. We see them go home content with the fact they may die tommorow. We will not stand to watch them be further corrupted by the "lifestyle brand." We will stay true and hold fast to our beliefs as we always have.

But we will no longer associate ourselves with any company that is not about raising the status quo and Progressing a generation of new thinkers. OBAMA said YES WE CAN! Now it is up to us to make sure we do.

LIVE YUME ; BECOME TIMELESS

"POST THIS TODAY! and make sure you correct my spelling." (Sheesh the life of an intern lol, I love YUME)

If you want to make a comment or retort e-mail us at yumeuk@gmail.com lets get the dialogue going.

FRSH PULP

So YUME MUSIC shot this over to us today! It's a funny video, and you know where we'll be on January 27th, 2009. Rumor has it Al from THE MINORITY REPORT will be hosting. No not greeting you at the door and wooing the women like he normally does but actually hosting on stage. Peep the video, much love to our YUME Music family.


CLICK THE LINK http://www.youtube.com/watch?v=SwyEUGZr3yU

LIVE YUME ; BECOME TIMELESS

THE OFFICIAL YUME VERSUS SERIES

YUME Music , YUME, and a few freinds have gotten together to launch one of the most innovative events in the history of NYC. THE VERSUS SERIES launches Saturday February 28th, 2009 @ YUME and will happen concurrently every last Saturday at YUME until June. Make sure you keep your eyes peeled as we will be blasting the info through the BLOGOSPHERE very soon.

All procedes from THE VERSUS SERIES will go to the YUME "BRICK by BRICK" fund, which will help to create a new innovative facility for NYC residents that has never been seen on American Soil. To join history become timeless e-mail yumeuk@gmail.com.

LIVE YUME ; BECOME TIMELESS

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SPIT THAT RETURNS!

Don't know what to say really, other than BE THERE!
For info e-mail us yumeuk@gmail.com

KNOW BY HEART OPENING

It was a fun filled night, art lovers braved the weather coming from as far as Ohio, Philadelphia, and The Bronx. Check out some pics and make sure you stop by to check out the exhibit, e-mail us yumeart1@gmail.com if you'd like to stop by during appointment hours.

LIVE YUME; BECOME TIMELESS

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SPIT THAT RETURNS!

Thursday January 22nd, 2009 Spit That returns for another 8 week installment at YUME, Make sure you do not miss out. This is certainly one of the best places to be on a cold Thursday night. We have enough love to warm your insides, with host RIP & DJ CHARLIE BROWNE, you will certainly have a great time. Entry is limited this time around, so please make sure you get there early.

LIVE YUME; BECOME TIMELESS


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LIVE YUME: BECOME TIMELESS

Make sure to check out www.yumemusic.blogspot.com for all your YUME Music needs.

THE YUME PRIVATE LABEL

We are hard at work getting geared up to release some very cool projects from THE YUME PRIVATE LABEL. You can look out for UK artist collabs being released under YUME: ART in February & March, and our Spring / Summer Private Label offerings in April. Be sure to look out, in the meantime make sure you check in with us for other goodies.

LIVE YUME: BECOME TIMELESS

What are they talking about? hmmmmmmmm
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YUME VOL 1

Have you binfluenced YUME in 2007-2008 if so we may be reaching out to you for a very cool project we are looking to release June 2009, Make sure you keep looking out for your e-mails.

LIVE YUME: BECOME TIMELESS

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YUME MUSIC!

It's a new year so we figured we would keep you up to date with some new/old projects that we don't really talk about. YUME Music has been in existence for sometime but we recently decided to bring you up to date info via our blog www.yumemusic.blogspot.com. Make sure you check out the blog, peep the projects, and stay on top of what is happening in the YUME MUSIC WORLD. If you can't remember the link you can view the latest post link in the sidebar.

LIVE YUME; BECOME TIMELESS

Mickey Factz & Peter Hadar @ The YUME Loft
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SPIT THAT RETURNS!

Yes people SPIT THAT! will be returning for another 8 week installment at YUME. Make sure you stop by January 22nd, 2009 7pm - 11pm as we kick off the new year in the WRITER'S BLOCK X YUME fashion. If you have not been to one yet, then here is your chance!

LIVE YUME: BECOME TIMELESS

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THE BROOKLYN TEE PARTY PT. 4

The Brooklyn Tee Party will be hosting yet another phenominal set of artists over at YUME, it is a must attend event as we welcome two artists who have been ripping through the seams of the art world. We're excited, you should be too! See you there

LIVE YUME: BECOME TIMELESS

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HAPPY NEW YEAR!

Sorry for the delay in posting, we're back and better than ever. We have tons of projects going on. Get ready for a wonderful year. We hope to see you soon.

LIVE YUME: BECOME TIMELESS